Several weeks ago we had the privilege of hosting one of only one hundred stops for the Camacho Torch It Up Tour, and one of only two stops in the state of Arizona. Since the grand relaunch/re-branding of Camacho last summer, Camacho/Davidoff has pulled out all the stops to make Camacho a serious, serious force in the industry. The Torch It Up Tour is one of many examples of this in action.
The Torch It Up Tour is a mobile event, consisting of a massive trailer that is painted top to bottom with Camacho branding, with the trailer being towed by a monstrous truck that has received the same treatment. This is all driven around by one of the most eccentric characters in the industry, George Rami, who is the National Brand Ambassador for Camacho.
The event includes a mixology contest, arm-wrestling competitions, blind cigar tastings, and of course, tons of Camacho Cigars!
We shot plenty of pictures as well as a video showcasing all the fun!
Camacho Torch It Up Tour Video:
The Camacho Torch It Up Tour Photos: